I led the end-to-end launch for our exclusive Jane Fonda collaboration, an edition poncho with all proceeds benefiting The Jane Fonda Climate Solutions Fund at the Marin Community Foundation. I set campaign strategy and timeline, built the creative brief, defined shoot direction and asset requirements, and selected and sequenced final imagery for web and marketing.

 

I wrote the landing page, product description, and copy with clear donation language, then orchestrated the rollout across e-commerce, email, SMS, social, PR, and in-store, including asset kits and associate talking points. I coordinated partner approvals and conducted mobile and desktop quality checks to keep the path to purchase smooth. The campaign connected style and purpose, sparked strong customer response, and gave our community a direct way to support climate solutions.