CREATIVE DIRECTION

I direct our lifestyle and product shoots from brief and mood boards through styling, shot lists, and final retouching. On set, I am on digital tech duty with tethered capture, live color checks, file naming, backups, and selects, so texture and color read true to life. I also produce the shoots, handling budgets, crew, casting, call sheets, locations, and schedules to ensure we wrap on time and launch with consistent, on-brand visuals.

Post production, I process, select and retouch all photos for both product listings and campaign.