Designed a branded tote bag that extends the Margaret O'Leary visual identity into a functional accessory. These totebags are used in-store as re-usable shopping bags.

Heading 2

Rebel Sheep Tote Bag

Hangtag Redesign

Redesigned the brand's hang tag to better communicate Margaret O'Leary's story and identity. The redesign adds storytelling through a founder's message, improves customer engagement with an Instagram QR code, highlights the brand's heritage with the founding year, and introduces a new Irish knot logo mark that I created. New hangtag to be introduced Fall 2026.